Social Media

Social media refers to digital platforms and applications that enable users to create, share, and exchange content, as well as participate in social networking. These platforms allow individuals and organizations to communicate and interact with one another through various forms of media, including text, images, videos, and live broadcasts. Social media encompasses a wide range of sites and apps, such as social networking sites (e.g., Facebook, LinkedIn), microblogging services (e.g., Twitter), photo and video sharing platforms (e.g., Instagram, YouTube), and messaging services (e.g., WhatsApp, Snapchat). The primary characteristics of social media include user-generated content, community engagement, and the ability for users to connect with others globally. It has transformed traditional communication methods, facilitating immediate interaction and information dissemination among users, while also influencing marketing, public relations, and social movements.